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radio [2024/03/19 20:02] – [Step 9: Write the Blurb] olga.whiteradio [2024/04/02 18:31] (current) – [Step 8: Write the Episode Summary] olga.white
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 ====== Radio ====== ====== Radio ======
 +
  
 On the fourth Thursday of every month, a 59-minute long radio show produced by the MEDLab airs on KGNU Radio. //Looks Like New// features conversations asking old questions about new technologies with scholars, community members, activists, experts, and more. Behind the scenes and screens, there are many processes that must occur before the finished production. This portion of the handbook explains and offers useful tips for navigating it all.  On the fourth Thursday of every month, a 59-minute long radio show produced by the MEDLab airs on KGNU Radio. //Looks Like New// features conversations asking old questions about new technologies with scholars, community members, activists, experts, and more. Behind the scenes and screens, there are many processes that must occur before the finished production. This portion of the handbook explains and offers useful tips for navigating it all. 
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 === Intro script: === === Intro script: ===
  
-"Hello and welcome to Looks Like New, a podcast that asks old questions about new technology, brought to you by The Media Economies and Design Lab at C.U. Boulder. I am your host [host name] and joining me on the program today is [guest's name]. [Insert your bio about the guest and begin the program]"+"Welcome to Looks Like New, a show that asks old questions about new technology, brought to you by The Media Economies and Design Lab at C.U. Boulder. I am your host [host name] and joining me on the program today is [guest's name and role or organization]." 
 + 
 +Proceed with a 1-3 minute introduction for the show, which should do the following: 
 + 
 +  * Reflect on the significance of the topic for you or for the world 
 +  * Explore some possible ways of thinking about it, perhaps drawing on your academic knowledge, but in the plainest and clearest possible terms 
 +  * Introduce your guest and explain why they are the perfect person to explore this question with you. Provide a basic bio for them.
  
 === Outro script: === === Outro script: ===
  
-"You have been listening to Looks Like New, a podcast that asks old questions about new technology, brought to you by The Media Economies and Design Lab and C.U. Boulder produced by Olga White and Tara Coughlin. Special thanks to KGNU for their support. Tune in next month on [date of 4th Thursday of the following month] for our next episode."+"You have been listening to Looks Like New, a show that asks old questions about new technology. Looks Like New comes to you from the Media Economies Design Lab at the University of Colorado Boulder and is produced by Olga White and Tara Coughlin. You can find us on the airwaves across Colorado's Front Range on KGNU community radio, on the forth Thursday of every month, and online at lookslikenew.net or wherever you get your podcasts. We hope you'll join us next month."
  
 === Breaks: === === Breaks: ===
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 == Toss to break: == == Toss to break: ==
- "You're listening to Looks Like New here on KGNU, we'll be right back following a brief message from our sponsors."+ "You're listening to Looks Like New. After a short break, we'll be right back."
  
 == Toss from break: == == Toss from break: ==
- "Welcome back to Looks Like New here on KGNU, my name is [host] and you are joining us in a conversation with [guest] about [topic]."+ "Welcome back to Looks Like New. My name is [host] and I'm speaking with [guest] about [topic]."
  
  
  
-===== Step 8: Write the Blurb =====+===== Step 8: Write the Episode Summary =====
  
  
-Each episode has a summary paragraph that accompanies the episode submission.+Each episode has a summary paragraph that accompanies the episode submission. The summary is intended to describe the individual and the topic of the episode to the audience. You're convincing them to listen to the episode.
  
-__**Title:**__ In the form of a question, what is the theme of the episode?+This should not be the same thing you say at the start of the episode to introduce your guest.
  
 +Keep in mind that the podcast is for a general audience and not exclusively for academics. Your summary should not rely on academic terminology or require in-depth knowledge of the topic. 
 +
 +__**Title:**__ 
 +
 +  * In the form of a question. 
 +  * What is the theme of the episode? 
 +  * **Only the first word should be capitalized.
 +**
 __**Summary:**__    __**Summary:**__   
-  * Who is the guest? What are their credentials? Why are they relevant for us to listen to?+ 
 +  * Guest's name and role. 
 +       * Brief credentials (job title, company name) 
 +  * Relevance to audience. 
 +       * Why would the general audience care about this topic or what the guest has to say?
   * What is the topic of the conversation?   * What is the topic of the conversation?
 +       * Name the one or two main topics covered in the conversation and why they are valuable to the audience.
   * What is a major takeaway listeners should get from listening?    * What is a major takeaway listeners should get from listening? 
 +       * What should the audience learn?
 +       * What should an audience member pay particular attention to in the conversation?
  
 ===== Step 9: Editing ===== ===== Step 9: Editing =====
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   * Import the Intro and Outro to the file.    * Import the Intro and Outro to the file. 
   * Add music and longer breaks throughout the episode to keep it engaging. [Music can be found in MEDLab Commons -> Looks Like New -> Audio Assets]   * Add music and longer breaks throughout the episode to keep it engaging. [Music can be found in MEDLab Commons -> Looks Like New -> Audio Assets]
-  * Once you have the edits completed, export the MP3 file from Audacity, making sure the episode is between **58:30-59:30 minutes** cumulatively. [Save the audacity file format, too, in case any additional edits need to be made.] +  * Once you have the edits completed, export the MP3 file from Audacity, making sure the episode is between **58:30-59:30 minutes** cumulatively. [Save the Audacity file format, too, in case any additional edits need to be made.] 
-  * Upload the MP3 file and audacity format file to the correct folder contained in the Episode Asset folder.+  * Upload the MP3 file and Audacity format file to the correct folder contained in the Episode Asset folder. 
 + 
 + 
 +====== All of the following steps are for showrunners/producers.  ======  
 + 
 +Once the host has passed off all audio/video assets producers will edit and submit the episode, upload the episode to archive.org, post the episode to the website, and create social media content. 
  
 ===== Step 10: Upload the MP3 for KGNU ===== ===== Step 10: Upload the MP3 for KGNU =====
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   * Select "It's the Economy,” "yes" for evergreen content, and list the air date as the date of the 4th Thursday of the month.    * Select "It's the Economy,” "yes" for evergreen content, and list the air date as the date of the 4th Thursday of the month. 
   * It is important to try to submit the MP3 file and blurb to KGNU the Monday before the episode should air to allow enough time for them to prepare the file to air.    * It is important to try to submit the MP3 file and blurb to KGNU the Monday before the episode should air to allow enough time for them to prepare the file to air. 
 +  * **Breaks are optional.** If you are including a break mid-way through the episode, you need to tell KGNU the exact time in the episode where to include the break. //Make sure that you've added tosses and music going into and coming out of the break.//
 ===== Step 11: Add to the podcast ==== ===== Step 11: Add to the podcast ====
  
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 ===== Step 12: Publish Social Media Posts ===== ===== Step 12: Publish Social Media Posts =====
  
 +**Instagram** posts should be made Monday before the episode airs and a story should be posted the morning of the episode.
 +
 +**X/Twitter** posts should be made Monday, Wednesday, and Thursday the week of the show. 
 +
 +Posts should include:
 +  * Image of interviewee/guest
 +  * 2-sentence caption about the episode
 +  * 3-5 relevant hashtags + #LLNpod #LLNpodcast #MEDLab
 +  * Date and time of episode
  
 +Stories should include:
 +  * Name of guest
 +  * Date and time of episode
 +  * Link to [[https://open.spotify.com/show/5Y8jLIjtVghU6mnTr2bpTt?si=0aa9e4a1bf1f4e42|Spotify]]/[[https://podcasts.apple.com/us/podcast/looks-like-new/id1451526347|Apple]] podcast channel
 ===== Final Step: Listen & Share ===== ===== Final Step: Listen & Share =====
  
 Congratulations! Tune in to the radio when it airs or listen online as a podcast if you still want to hear your own voice again! It is important to promote the recording on social media as well. Feel free to tag the MEDLab, retweet if others post about it, tag the guest’s accounts, etc. Finally, email the guest with links to our website and streaming platforms. Congratulations! Tune in to the radio when it airs or listen online as a podcast if you still want to hear your own voice again! It is important to promote the recording on social media as well. Feel free to tag the MEDLab, retweet if others post about it, tag the guest’s accounts, etc. Finally, email the guest with links to our website and streaming platforms.